EXPO 2017 ASTANA - Future Energy
EXPO 2017 ASTANA - Future Energy EXPO 2017 ASTANA | HUNGARIAN PAVILION | GALLERY | HUNGARY | EXHIBITORSThis year's World Expo was held in Astana, Kazakhstan, between 10 June and 10 September 2017. The specialty regarding the choice of location was that this was the first time that the right to organize...

EXPO 2017 ASTANA - Future Energy


This year's World Expo was held in Astana, Kazakhstan, between 10 June and 10 September 2017. The specialty regarding the choice of location was that this was the first time that the right to organize the expo had been granted to a Central Asian country, and for the first time, a post-Soviet state could organize the world's largest exhibition.

The theme of this year's expo was Future Energy. The purpose of this chosen topic was to draw attention to the presence of energy in everyday life, its importance in our safety and in the improvement of our quality of life. The event was a catalyst to start thinking and to start a dialogue about the future of energy, energy efficiency, and renewable energy sources.

One of the major challenges of the 21st century is to ensure sustainable development. Hungary is aiming to ensure energy supply by jointly keeping in mind economic development and environmental sustainability. We need to ensure that the energy sector is sustainable and safe and serves the competitiveness of the economy. The goal is to create agrarian and environmental management that does not burden the nature and produces energy and raw materials while also preserving the values of fauna and flora.

The world's current energy sources are becoming scarce, the global competition for them is increasing and exploitation is getting more expensive. Thanks to all these trends, the exploration and exploitation of alternative energy sources, the promotion of renewable energy and the increase of their share are of utmost priority.


An important mission is to create an environmentally conscious attitude among the population, to increase environmental investments, to ensure sustainable energy supply in order to maintain a healthy environment.


The Hungarian Pavilion

It was a great opportunity for Hungary to present Hungarian innovations and solutions in connection with the energy of the future internationally. At the Hungarian Pavilion, we were able to demonstrate our creativity and versatility in agriculture, agro-industry, energy, construction industry, engineering services as well as mechanical and automotive industry and tourism. Visitors could get acquainted with the Hungarian developments, get an insight into our multicoloured culture and the ancient Hungarian-Kazakh relationship was given major focus.

The Hungarian Pavilion was built based on the concept of solar energy as an eternal energy source. Its focus was the Tree of Life as a plant that uses energy with perfect efficiency. The Tree of Life is the only living creature on Earth that is capable of perfectly processing and storing the inexhaustible energy from the Sun. Plant energy is the source of life and is capable of cleansing the exploited, lifeless environment and galvanizing life into it.

Through the symbol of the Tree of Life, the Hungarian concept drew attention to the organic structure of artificial photosynthesis and presented it through 8 themes.

The Tree of Life in the Hungarian Pavilion is built around the following 8 major topics:

  • Artificial photosynthesis
  • Wood as energy
  • Wood as a power plant
  • Wood and its environment
  • Remediation
  • Energy crop
  • Living energy
  • The tree as a symbol

In connection with the main message of the Expo, Hungary conveyed the message of the Energy of Life. The Energy of Life does not pollute the environment and it can cover a wide research area that Hungary can exploit by relying on its own resources.


In addition to its uniquely perfect mechanism, the Tree of Life has a great symbolic significance for the Hungarians.


The Tree of Life is the most ancient sacred symbol that connects the Hungarian people with the most basic systems and triads of the ancient religion of Central Asian equestrian peoples. On the basis of this mentality, the Tree of Life can be divided into three parts: the crown of the tree representing the celestial sphere and the future, its roots symbolizing the underworld and the past, while its trunk is a bridge between the two, i.e. the mundane and visible world. The Tree of Life appears in both the Hungarian and Kazakh mythology and folk culture, thus it represents an ideal relationship between the Kazakh and Hungarian peoples.

In connection with the topic of Future energy, the Hungarian Pavilion presented companies with forward-looking solutions that have attained great achievements in R&D and innovation. Exhibitors at the Expo included the Hungarian Tourism Agency, MVM Magyar Villamos Művek, Mol and the Hungarian National Trading House. Also, a Hungarian start-up, Platio's solar panel paving was also displayed at the expo.

Overall, the attendance of the expo exceeded 3 million. The Hungarian Pavilion was much frequented as well: it was visited by a total of 300,000 people during the three months. It can be stated that both the public and the profession highly appreciated the Hungarian concept. This success is confirmed by the fact that the Hungarian Pavilion at the World Expo was the second best in its category (400+ sq m). This award was presented by the International Exhibition Bureau (BIE). In the category Theme Development, Hungary won second place after Switzerland.




Hungary: tradition and innovation

Hungary is a country whose tourism offer is continually renewed: it is a combination of numerous destinations with complex options to have experiences and that inspire discoveries. Discovering Hungary's treasures is equally recommended for families on a longer holiday using family-friendly services, but also those longing after a long weekend packed with intense, vibrant programs can profit from them.

Hungary's most beautiful places can be explored in many ways: the country shows a different face when seen during a city walk, putting on hiking boots, on two wheels, on horseback, by water, or from high above. It is worth exploring the local living traditions, preserved and maintained by the locals, our century-old architectural heritage, or indulging in our wine-making and gastronomic traditions.

Today, the Hungarian capital is not missed by tourists who want to see Europe's most important destinations in several days. The Hungarian capital, Budapest is one of the most spectacular and exciting cities in Central Europe. It is both trendy and traditional, and no matter at which time of the year tourists come here, they will feel that the city is teeming with life without stopping. If someone visits Budapest, they will have to face an abundance of programs when deciding what to do. The number of cultural offers of the city and the amusement facilities are constantly expanding. There is hardly a week without a new gallery, restaurant or nightclub opening. Also, whether it is spring, summer, autumn or winter, the various music, cultural and gastronomic festivals in Budapest come in quick succession.

Although the city is appealing through photos and videos as well, for the real experience, you must first walk across the legendary Chain Bridge, up to the Castle rising above the Danube, and then to the adjacent Fishermen's Bastion, from where you have a great view of the Parliament building on the other side of the shore.

It is no exaggeration to call Budapest the world's spa capital, as there is no other capital where so many thermal and karst springs well up. Its area includes 118 drilled wells and natural springs, a part of which were already used by ancient Romans. Since the time of the 150-year-long Turkish occupation, the inhabitants and their guests have been using the baths continuously. Here you will find one of Europe's largest indoor fun-water pool with almost 4,000 sq m area – an optimal place for families.

Besides Budapest, the countryside of Hungary also has many hidden treasures. It is worth exploring the unique gastronomic offer of the individual destinations and the country's 22 wine regions, hiking through our mountains, doing water sports on our lakes or relaxing and taking advantage of the services offered by our centuries-old spa culture. The destinations in Hungary can be accessed excellently, so it is worth exploring them during a longer trip.

In the immediate vicinity of the capital, you find the Danube Bend Region, which is a real treat for those seeking culture, art, history and the hidden treasures of nature in one region.

At Lake Balaton, the largest lake in Central Europe, there are plenty of program opportunities throughout the year: bathing, festivals, wine tasting, hiking on foot or on two wheels and water sports. Nature shows a different face in every season.

It is also worth exploring the Hungarian wine culture. The 22 wine regions and diverse wine styles can tell lots of stories. Tokaj-hegyalja is the most famous and the oldest wine region of the world. Tradition has it that the French emperor Louis XIV, famous for his hedonism, called the aszú wine the wine of kings and the king of wines, but also Mozart and Goethe were supposed to be huge fans of it. Tokaj and Zemplén, however, offer plenty of programs for those who are attracted by cultural challenges or nature: at least half a dozen educational paths and even more attractions await visitors.

No matter what destination or program they prefer, the most important thing is to experience during the journey what really counts: the country's hospitality.

The Hungarian Tourist Agency is a public organization responsible for the development and coordination of tourism in Hungary. Its tasks include defining the tourism development strategy, supervising the use of dedicated EU and Hungarian budget resources for the development of tourism and managing the Hungarian tourism brand. Its most important mission is to increase Hungary's competitiveness as a destination, actively contributing to making the country more attractive and rich in experiences for foreign and domestic tourists as well as for business travellers.

The interest in the country is steadily increasing, which is also demonstrated by the fact that, following the 2016 record, Hungarian tourism has had a historic summer this year on the basis of the available data and the forecasts of service providers.



Hungarian exhibitors


Hungary is becoming an increasingly popular destination among travellers around the world.

After hearing about its historic sites, seeing photos of its natural landscapes, or trying out its gastronomy, people are amazed at the rich culture of the country and are waiting to come back to the country again and again. The Hungarian Tourism Agency created an exhibition for visitors of the Expo through which it introduced the cultural heritage and natural wonders of Hungary and which can help make the country attractive to visitors.


MOL Group, being an integrated Central European energy company active in 30 countries and employing 25,000 people, wishes to become an active participant in forward-looking changes.

In line with its long-term strategy entitled „Enter 2030", it wishes to respond to the challenges of a rapidly changing world by continuously reducing its share of hydrocarbons in its business portfolio, thus contributing to building a more sustainable, community-based society. The sponsorship of the MOL Bubi community bicycle system, also shown at the World Expo, is a positive example.

The elements of MOL's stand were the wall decorations featuring the company's 2030 strategy but especially the MOL Bubi docking stations and bicycles. The latter proved to be of the utmost interest in demonstrating how an oil and gas company can do something for sustainable and multimodal urban transport.


MVM (Magyar Villamos Művek Zrt.) is the largest energy group in Hungary, responsible for the generation, distribution and sale of electricity.

Between 10 June and 10 September 2017, the MVM Group was represented at the "Future Energy" Expo in Astana, in the Hungarian Pavilion, on its own 46 sq m stand. The stand included the following: an e-charger with stickers created by Herend Porcelain Manufactory, VR glasses featuring panoramic views taken in a Hungarowindes windmill and from the top of a wind turbine, the Maintenance Practice Centre of the Paks Nuclear Power Plant and its environmental activities are introduced by using visual print (roll-ups). Our stand is also decorated by the nature photos taken by Bálint Vincze, a photo artist from Paks.

MVM Group would like to take the lead in developing renewable energy production, thus contributing significantly to the implementation of the National Energy Strategy. The plans for the expansion of renewable energy production include the establishment of photovoltaic, biomass and landfill gas-based power plants. For MVM Group, the security of energy supply and sustainability are of key importance. With the efficient operation of the Paks Nuclear Power Plant, traditional production units and ever-expanding renewable capacities, the Group can guarantee the sustainable energy supply of Hungary in the long term.


The purpose of the Hungarian National Trading House (MNKH) Zrt. is to develop the export capacity of companies producing high value-added, internationally competitive products and services and serving Hungarian interests and thus to provide them an opportunity for success in exports.

In addition to its continuous presence, MNKH offered its partner companies the possibility to introduce themselves at its stand one after the other.
Other businesses at its stand were Thermowatt Kft. and TecDry.


In connection with the developments related to the 2017 World Expo, a number of offices and service units were built in Astana. Such real estate development is the Green Quarter, which used a number of innovative solutions in terms of renewable energy. In the project, 80 sq m Platium elements were installed, which helps to supply the building with green energy.

The solar pavement of the start-up company is in part manufactured using urban waste and, among other things, is capable of utilizing solar energy.

Platio provides network-independent, environmentally-friendly energy supply for outdoor devices by integrating high-capacity solar cells into aesthetically pleasing paving elements that are based on recycled plastic. The electricity generated during the hours of sunshine is stored by the system and then used to operate various outdoor electrical devices (e.g. public lighting, traffic control, etc.) or integrated smart systems, regardless of the electrical network.

Contrary to similar pavement-integrated energy producing systems, Platio is easy to install and maintain. Its construction does not require a special substructure and the elements can be expanded with different modules even after installation.




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